Brand System · v1.0 · 2026

The Noras Tech
visual system

One mark, one voice, one set of rules. A working brand system for the people building, designing, and writing for Noras Tech.

The Mark

Original — preserved
Noras TechLight surface
Noras TechDark surface
Noras TechSoft gradient
Noras Tech
Brand gradient

Scale & legibility

Tested 24px → 128px
Noras Tech24px
Noras Tech32px
Noras Tech48px
Noras Tech64px
Noras Tech96px
Noras Tech128px

Color

Click any swatch to copy hex

Typography

Plus Jakarta Sans · BoldDisplay & H1

Cultivating open technology

Inter · SemiboldHeadlines & UI

Architecting distributed protocols

Inter · RegularBody & long-form

Curated technologies for the web's horizon — engineered for brilliant minds, open by default, distributed by design.

Space Mono · RegularCode & technical

$ noras --principle distributed --posture open

Voice

ConsideredLoud

We measure twice. We don't oversell.

DistributedCentralized

We talk about networks, not gatekeepers.

CultivatedManufactured

We grow technology, we don't extract from it.

Do · Don't

Use the chromatic mark on dark surfaces and the light mark on light surfaces.

Maintain clear space equal to the height of the peak around the mark.

Pair the mark with Plus Jakarta Sans for headlines and Inter for body.

Don't recolor the mark — the blue gradient is part of the identity.

Don't rotate, skew, or distort the mark.

Don't use the mark below 32px — readability degrades.

Downloads